With brand awareness for Airbnb in Canada at less than 20 per cent, Toronto presented a major growth opportunity for the brand. In partnership with MLSE, Airbnb was able to provide residents of the Greater Toronto Area with the chance to win an overnight stay at the Air Canada Centre (ACC), while also providing unprecedented behind the scenes access to the lucky winners. The program was designed to highlight the unique travel experiences available on Airbnb and strengthen brand awareness. To bring the ‘Stay At’ idea to life, North transformed a corporate suite in the ACC into the ultimate sports fan dream apartment, with Doug Gilmour serving as the Airbnb host for the weekend. The Stay At ACC campaign generated more than 41 million media impressions and 96 media hits, over 4,000 people entered to win.