Sleep Country ‘Say Goodnight’

North and Sleep Country logos on blue background

Sweet dreams. Get some Rest. Sleep tight. Love you. Night night.In the early days of the COVID-19 pandemic, Sleep Country wanted to find a way to connect with Canadians during the isolating period of lockdowns and physical distancing. To spread a message of positivity, North Strategic developed the “Say Goodnight” campaign, which encouraged Canadians to call their loved ones before bedtime. Using influencer partners in key markets across the country, we launched a social media strategy that aimed to garner positive brand sentiment and emphasize Sleep Country’s commitment to wellness. The relatable, emotionally driven content received overwhelming support and reached more than 5 million Canadians online.




5.1M Impressions 33K+ Engagements 7.59M+ Impressions 3.37% Engagement Rate

Engagement and impression stats