Woods Canada: Ultimate Dream Job

In the Spring of 2015, Woods Canada wanted to celebrate Canadians who are passionate about the outdoors, no matter their experience levels, and to refresh the company’s brand image while sharing first-hand product reviews to inform upcoming summer purchases.

That’s when the idea of developing an ‘ultimate dream job’ contest and campaign was born. Woods Canada launched an historic quest to find real Canadian outdoor ‘Woods Explorers’ – ambassadors to tackle the iconic Trans Canada Trail (TCT) and rekindle the country’s love for the Great White North.

  • Marketing
  • PR