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Alex Pasek

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Why Michelle Obama’s visit means so much to the women of Calgary
 Why Michelle Obama’s visit means so much to the women of Calgary 1000 667 Alex Pasek
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By Lauren Steeves and Chelsea Smyth North Calgary CALGARY — As Canadians, we can’t help but be pretty engaged with what’s going on in the political landscape with our American friends South of the border. And let’s face it, unless our Prime Minister is doing something captivating — like dancing the Bhangra in New Delhi…

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North Strategic Named as One of Canada’s Top 10 Most Admired Cultures
 North Strategic Named as One of Canada’s Top 10 Most Admired Cultures 1024 560 Alex Pasek
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By Celeste Warren Vice President, Human Resources Since opening our doors in 2011, we have had many big moments as a company. But today’s news stands out. North Strategic has just been recognized as one of Canada’s Top 10 Most Admired Cultures. We are both proud and honoured to receive such a prestigious award and would like…

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Introducing NFLUENCE – A new approach to influencers
 Introducing NFLUENCE – A new approach to influencers 1024 683 Alex Pasek
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Photo courtesy of Rachel Simpson By Emily Getz and Rebecca Feigelsohn At North, we take a unique approach to influencers, one that is unlike any other agency in Canada. By now, anyone with even a passing interest in marketing and communications knows that the landscape has been radically altered by the rise of social media…

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Canada 150 offers us a unique opportunity to rethink ‘Brand Canada’
 Canada 150 offers us a unique opportunity to rethink ‘Brand Canada’ 1024 576 Alex Pasek
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By Jessica Savage Senior Vice President Canada’s 150th birthday is upon us, and Canadians are being inundated with marketing campaigns designed to tap into the patriotic fervour surrounding the celebration. Obviously, there’s a tremendous opportunity for brands to hitch their messaging to this nationalistic milestone, unfortunately, many will simply attach a maple leaf to their…

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Social sales journey – The evolution of the customer decision journey
 Social sales journey – The evolution of the customer decision journey 1024 458 Alex Pasek
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By Justin Creally Co-founder, North Strategic Social media marketing isn’t what you think it is anymore. When we founded North Strategic in 2011, we did so with a vision to create an agency that was “social by design.” It was something of a mission statement for our agency, an idea for our team to aspire…

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Star Wars Day 2017: These brands are strong with the Force
 Star Wars Day 2017: These brands are strong with the Force 1024 512 Alex Pasek
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Dust off your lightsaber and saddle up your Tauntaun, it’s May the Fourth, which means it’s Star Wars Day and it’s time to let the Force flow through you as we celebrate one of the greatest science fiction franchises of all time. Every year on May 4, Star Wars fans come together on this pun-inspired…

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North Strategic named one of Canada’s Top 100 Small and Medium Employers for 2017
 North Strategic named one of Canada’s Top 100 Small and Medium Employers for 2017 1024 576 Alex Pasek
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By Celeste Warren Vice President, Human Resources At North Strategic, we have created an agency we can all be proud of. Today, I am so pleased to announce that we have another new reason to be proud of what we’ve accomplished together. We’ve been recognized as one of Canada’s Top 100 Small and Medium Employers…

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The North Difference – Content, Customization, and Culture
 The North Difference – Content, Customization, and Culture 780 330 Alex Pasek
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By Mia Pearson Don’t neglect the coconuts During a recent holiday, I was fortunate to spend some time at a beautiful tropical resort surrounded by sun, beach, and family. On our last night at the resort, I was handed a delicious island cocktail in a coconut which, incredibly, featured the resort’s logo branded right into…

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