Dispatches from the field. Stay informed with expert perspectives on trends, industry news, and emerging ideas, featuring PR insights from our communications specialists. InsightsPlaying for attention: PR risk management lessons from the Good Good Golf and Sydney Sweeney ad controversiesSeptember 21, 2026Social MediaSummer Social Media Trends: The North Strategic Social Trends ReportJune 10, 2026Industry LeadershipClassroom to boardroom: Investing in Toronto’s next gen PR talentApril 29, 2026Public RelationsNew look, new chapter: A 15-year reflection on North StrategicApril 14, 2026Industry LeadershipEmployee appreciation extends beyond a single dayMarch 6, 2026Public Relations2026 PR Forecast: North leadership chart course for new yearJanuary 19, 2026Public Relations2025 PR Trends Wrapped: Year in ReviewDecember 16, 2025Artificial IntelligenceNorth launches DBI, a new AI compass tool for brandsDecember 10, 2025Artificial IntelligenceInfluencer marketing evolves in the age of AINovember 24, 2025Influencer MarketingCustomized influencer marketing for brand breakthroughSeptember 25, 2025Industry LeadershipCommunications leaders must learn at an F1 paceAugust 6, 2025Artificial IntelligenceIn the era of big AI, human writers deliver a bigger payoff for brands. Surprised?July 8, 2025Public RelationsCanada Day PR: Marketers eye Canada Day comebackMay 1, 2025Influencer MarketingCanadian Influencer Marketing Needs a Homegrown ApproachApril 1, 2025Industry LeadershipNews media monitoring and strategy: North ‘POV’February 25, 2025
InsightsPlaying for attention: PR risk management lessons from the Good Good Golf and Sydney Sweeney ad controversiesSeptember 21, 2026
Artificial IntelligenceIn the era of big AI, human writers deliver a bigger payoff for brands. Surprised?July 8, 2025
