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Jonathan Forani

Earned media
AI is changing how reputation is built in Canada
 AI is changing how reputation is built in Canada 1024 682 Jonathan Forani
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By Jessica Savage, CEO — In an AI-First World, Earned Media is Essential. The New Rules of Reputation in Canada. The way organizations build trust and reputation in Canada is being fundamentally rewritten. AI is no longer just a tool behind the scenes. It’s becoming the primary interface through which people discover, evaluate, and form…

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Employee Appreciation Day
Employee appreciation extends beyond a single day
 Employee appreciation extends beyond a single day 1024 682 Jonathan Forani
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By Stephanie Silver, Vice President, Human Resources — Employee Appreciation Day is a meaningful moment to pause, reflect, and say “thank you.” This year, our teams shared lunch, created an appreciation wall for teammates to publicly thank one another, and – leaning into the “back to analog” trend – our senior leadership team wrote handwritten…

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2026 PR forecast
2026 PR Forecast: North leadership chart course for new year
 2026 PR Forecast: North leadership chart course for new year 1024 576 Jonathan Forani
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Summary: Insights from North Strategic’s senior leaders on the forces transforming PR, reputation, and storytelling in 2026.   AI breakthroughs, media shakeups and an evolving creator economy set a new pace for brands in 2025. Those that are ready to match the momentum of the moment are already thinking 10 steps ahead into the rest of 2026 and beyond. …

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PR trends
2025 PR Trends Wrapped: Year in Review
 2025 PR Trends Wrapped: Year in Review 1024 682 Jonathan Forani
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By Nicole Berman, Account Manager — From Spotify Wrapped to the YouTube Recap, it seems like every social media app has a version of the user “year in review.” But since we can’t yet mine everyone’s personal algorithm for the specific trends that surfaced the most for each of us in 2025, this is what…

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AI search
North launches DBI, a new AI compass tool for brands
 North launches DBI, a new AI compass tool for brands 1024 474 Jonathan Forani
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By Sarah Stewart-Browne, President — At North, we believe that the best ideas and stories don’t sit still. They move, connect, and travel. That’s why our teams develop campaigns that inspire emotion and action, work that resonates with audiences across channels and regions. The context in which we do this work is always changing. At…

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Influencer marketing
Influencer marketing evolves in the age of AI
 Influencer marketing evolves in the age of AI 1024 683 Jonathan Forani
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By Ciara Dalziel, Account Director  — Influencer marketing isn’t being replaced – it’s evolving.  Working in influencer marketing, I’ve seen firsthand how quickly the landscape shifts. New platforms. New formats. New technologies. But despite all that change, one thing never does: people trust people.  AI tools are rapidly expanding what creators and brands can do,…

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Customized influencer marketing
Customized influencer marketing for brand breakthrough
 Customized influencer marketing for brand breakthrough 1024 682 Jonathan Forani
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By Amy Yacoub, Senior Account Director  —  In today’s fast-changing digital world, influencer marketing has become a powerful way for brands to connect authentically with audiences—but its rapid growth has also brought a tendency toward one-size-fits-all strategies.  Real success in this space is increasingly tied to one thing: customization. Effective influencer marketing is strategic, intentional,…

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Communications leaders
Communications leaders must learn at an F1 pace
 Communications leaders must learn at an F1 pace 1024 683 Jonathan Forani
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By Jessica Savage, CEO Bottom line: In a world of constant disruption, today’s communications leaders must learn and adapt at F1 speeds. This blog post explains how embedding a learning mindset—through clear expectations, bold leadership and purpose-driven development—empowers teams to navigate every turn.  In today’s fast-moving world, the ability to learn is the ultimate superpower.…

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AI and human generated content
In the era of big AI, human writers deliver a bigger payoff for brands. Surprised?
 In the era of big AI, human writers deliver a bigger payoff for brands. Surprised? 1024 684 Jonathan Forani
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By Hollie Shaw, Head of Editorial Services and Executive Strategy — The boogeyman of modern editorial content writing is AI-generated misinformation — or even worse, downright fabrication. Who can forget the recent debacle at the Chicago Sun-Times, which published a summer reading list filled with a number of book titles that did not exist? The…

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Canada Day marketing
Canada Day PR: Marketers eye Canada Day comeback
 Canada Day PR: Marketers eye Canada Day comeback 1024 683 Jonathan Forani
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By Sarah Stewart-Browne, President; and Jonathan Forani, Sr. Editorial and Media Strategist  —  Break out your maple syrup, hockey sticks and beaver plushies, the Canadian pride revival is here.  Tariff drama incited by U.S. President Donald Trump has inadvertently inspired a surge in Canadian pride over recent months. The staying power of “elbows up” and…

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