Close
Enter your
text here
Posts By :

Jonathan Forani

International Women's Day
‘One day isn’t enough’: CEO Jess Savage on Int’l Women’s Day
 ‘One day isn’t enough’: CEO Jess Savage on Int’l Women’s Day 1024 683 Jonathan Forani
By:
0

By Jessica Savage, CEO — International Women’s Day is a good reminder that not all environments are created equal and there is still work to be done – at home and globally. To begin, are we respecting others in an inclusive way? Are we aware and actively setting aside our bias to be better colleagues,…

read more
Mental Health Crisis
Beyond the Physical: Why We Need Mental Health First Aid
 Beyond the Physical: Why We Need Mental Health First Aid 1024 634 Jonathan Forani
By:
0

By Hollie Shaw, Director of Editorial and Media Strategy — This week marked the 12th annual Bell Let’s Talk day, a made-in-Canada fundraising campaign to raise awareness about mental illness and help put an end to stigma. I remember when it began, Bell Let’s Talk was hailed for tackling a subject rarely discussed publicly or…

read more
NGAGE
Introducing NGAGE: Become the CEO of ‘Me Inc.’ With Personal Branding Service
 Introducing NGAGE: Become the CEO of ‘Me Inc.’ With Personal Branding Service 997 557 Jonathan Forani
By:
0

By Jennifer Britton, Senior Account Director, North Strategic — When it comes to launching a new product or service, we spend weeks and often months strategizing with clients. As corporate brand representatives, we would never enter a launch phase without a sound strategy in place. Yet, when it comes to personal brands, we see many…

read more
Chrystal Tabobandung
‘My people are still here’: Lessons and action on Orange Shirt Day
 ‘My people are still here’: Lessons and action on Orange Shirt Day 1020 1024 Jonathan Forani
By:
0

Photo Credit: Downtown Parry Sound Business Association On commemorative occasions, we’re often told to pause for reflection. Sometimes reflection isn’t enough. At North, the commitment around Orange Shirt Day, also now officially recognized as the National Day for Truth and Reconciliation, goes further. We believe change and positive progress require action. While we take extra…

read more
TikTok by cottonbro/Pexels
How TikTok influenced the federal election (or didn’t)
 How TikTok influenced the federal election (or didn’t) 1024 683 Jonathan Forani
By:
0

By Chelsea Smyth, Sr. Account Manager, and Jonathan Forani, Creative Writer and Copy Editor, North Strategic In the depths of pandemic lockdown and isolation, there was always TikTok, a black hole or a guiding light depending on who you ask. For 2021 federal election candidates, the giant social media platform was clearly the latter. But…

read more
Pexels Christina Morillo
How to refocus brand PR in 2021
 How to refocus brand PR in 2021 1024 684 Jonathan Forani
By:
0

By Alexa Kelly, Account Executive, North Strategic The COVID-19 pandemic changed everything. As lockdowns became a frequent reality for many provinces, consumer shopping and spending habits shifted, and screen time spiked. Many Canadians lost their appetite for marketing that dwelled on the “before times” and a pre-pandemic life that felt out of reach. The last…

read more
M-ART production/Pexels
The rise of ‘granfluencers’: a powerful, untapped breed of tastemaker
 The rise of ‘granfluencers’: a powerful, untapped breed of tastemaker 1024 539 Jonathan Forani
By:
0

By Chelsea Smyth, Sr. Account Manager, North Strategic Just when you thought you’d heard every influencer term under the sun, enter the “granfluencer.” They’re older, wiser and have tech-savvy grandkids. A portmanteau of “grandparent” and “influencer,” the granfluencer is an inspiring new tastemaker class stealing the hearts of consumers. Fairly untouched by the pressures or…

read more
Pexels Keira Burton
Announcing New BIPOC Scholarship Program
 Announcing New BIPOC Scholarship Program 1024 683 Jonathan Forani
By:
0

At North Strategic, we are committed to walking the talk for diversity, equity and inclusion. After a year that brought DE&I into the workplace conversation more than ever, we’re proud to announce a ground-breaking new scholarship program in partnership with Humber College. The Impression Campaign, developed by the college with the Code Black Communicator Network,…

read more
Pride Month
Happy Pride
 Happy Pride 726 725 Jonathan Forani
By:
1

Every year, rainbows envelop the internet on June 1 to kick off Pride Month but conversations of support for LGBTQ2S+ Canadians often don’t go much further. For many people and corporations, the commitment begins and ends on that day with the posting of rainbow emojis on Twitter and flags in storefront windows. At North, we…

read more