Canada Day PR: Marketers eye Canada Day comeback
Canada Day PR: Marketers eye Canada Day comeback https://northstrategic.com/wp-content/uploads/pexels-cedric-fauntleroy-7219363-1024x683.jpg 1024 683 Jonathan Forani https://secure.gravatar.com/avatar/0224c5ae9357da0ca0dcbe96be87c430?s=96&d=mm&r=gBy Sarah Stewart-Browne, President; and Jonathan Forani, Sr. Editorial and Media Strategist
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Break out your maple syrup, hockey sticks and beaver plushies, the Canadian pride revival is here.
Tariff drama incited by U.S. President Donald Trump has inadvertently inspired a surge in Canadian pride over recent months. The staying power of “elbows up” and “Buy Canadian” sentiment remains to be seen, but there is no doubt that the tariff war has spelled a renewed focus on supporting Canadian business and a renewed sense of patriotism.
PSA to marketers: if you’re not thinking about Canada Day this year, you need to be thinking about Canada Day this year—and make it quick.
Canada Day 2025 could be one of the biggest, loudest declarations of Canadian pride in recent years as many people across the country become a kind of unabashedly patriotic that Canadians are not typically known for. The Canadian flag, a symbol some felt was co-opted during “freedom convoy” protests, may now come to represent a country unified in opposition to the Trump administration. There is pride in the Canadian flag again.
Canada Day has long been an important occasion for brands, but in recent years PR strategists, including the team at North Strategic, have provided specific counsel to clients about how to approach Canada Day. The country’s dark history with Indigenous communities has become central to Canada Day conversations, particularly around opposition to “Canada 150” celebrations in 2017 and grim discoveries of unmarked graves that made international headlines in 2021. These concerns remain important and relevant to the experience of all Canadians as it relates to Canada Day.
Canada Day PR campaigns for 2025
In the context of current events dominating headlines in 2025, there’s no escaping that this Canada Day could be a big one. Brands should pay attention and plan wisely.
At North Strategic, we’re working with some of our clients on how to effectively amplify their “Made In Canada” roots this summer. What are your brands Canadian roots? What do you have planned?
To learn more about our team’s offerings as it relates to planning PR brand activations and campaigns around a major event like Canada Day, contact us today.