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PR in Quebec North Strategic
PR in Quebec is about adaptation, not translation
 PR in Quebec is about adaptation, not translation 1024 934 Jonathan Forani
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By Simon Langlois, Senior Account Manager, Montreal — If there is one sentence that I have repeated over and over during my years at North, it’s this: PR for the Quebec market is not about translation, it’s about adaptation. When presented with the added challenge of the French language in Quebec (and communities in other…

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PR agency Canada
5 ways North Strategic is doing PR differently
 5 ways North Strategic is doing PR differently 1024 682 Jonathan Forani
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By Jackie Dunham, Editorial and Media Strategist, and Jonathan Forani, Senior Editorial and Media Strategist — From media relations to public affairs to crisis management, public relations agencies provide a wide range of services to generate awareness and positive sentiment for their clients’ brands, products and services. But not all PR firms are created equal.…

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PR campaign trends
PR campaign trends: Spring forecast at North
 PR campaign trends: Spring forecast at North 1024 682 Jonathan Forani
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By Sarah Stewart-Browne, President — As spring begins, the year in PR is coming into focus. With three months under our belt at North Strategic, four key themes have emerged among the work gaining the most traction for our clients. Here’s a brief look at PR campaign trends for 2023 Collabs: Think beyond ‘influencer’ Influencer…

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Cherry Lane
Small Business Strategy with a ‘Cherry’ on Top
 Small Business Strategy with a ‘Cherry’ on Top 1024 683 Jonathan Forani
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By Jamie Love, Sr. Manager, Digital Media Strategy — As a small business ourselves, North Strategic knows the value of strong digital strategies to give the little guy a leg up. So, when we partnered with Cherry Lane, a family-run business and farm operating since 1907, we knew how to help. The business had little…

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Damian Clubhouse
The Creative Strategy That Wins Us Awards
 The Creative Strategy That Wins Us Awards 1024 683 Jonathan Forani
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By Sarah Stewart-Browne, President — Great media pickup, page clicks and view counts are all exciting, important KPIs while we roll out PR campaigns at North Strategic. Even more exciting? When we’re recognized for the work months later. That’s what happened this past summer when our media relations work with McCormick for the Thanksgiving “Get…

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AMEX Blueprint
Backing BIPOC Businesses in Canada with Amex
 Backing BIPOC Businesses in Canada with Amex 1024 683 Jonathan Forani
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By Deanna Natalizio, Senior Account Manager —   As a PR agency, we have the privilege of working with clients daily on a range of innovative, thought-provoking campaigns. As most agency folks can attest, there’s no greater feeling than witnessing the final product cross the finish line.  When a campaign has been purposefully designed to…

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