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News monitoring
News media monitoring and strategy: North ‘POV’
 News media monitoring and strategy: North ‘POV’ 1024 682 Jonathan Forani
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By Fabiola Vani, Sr. Account Director; and Jonathan Forani, Sr. Editorial and Media Strategist — Every year, there are news stories that capture attention and quickly fade. There are also news stories and developments that warrant close consideration for our clients and their brands, from Elon Musk’s purchase of Twitter and the brief TikTok ban…

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Social media trends
Social media trends to watch in 2025
 Social media trends to watch in 2025 880 854 Jonathan Forani
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By Kinga Nowakowska and Nicole Berman, Account Managers — In 2024, brands got demure and cutesy but didn’t shy away from big moments. From the viral cucumber trend and Taylor Swift’s iconic Eras Tour to holding space with the lyrics of “Defying Gravity,” social media was packed with unforgettable pop culture moments. Many brands seized…

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Social media strategy
Social Media Strategy Playbook for 2024
 Social Media Strategy Playbook for 2024 1024 682 Jonathan Forani
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By Dustin Pollack, Account Director, Digital — The start of the year is a chance to hit the reset button and adopt a fresh perspective. That’s also true for the social team at North. The new year represents an opportunity to look at channels with a fresh set of eyes and think about how we…

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Cookieless future
Cookieless future: What the end of third-party cookies means for brands
 Cookieless future: What the end of third-party cookies means for brands 1024 683 Jonathan Forani
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By Michael Sauvé, Account Director, Digital Media Strategy; Deanna Kenins, Sr. Account Director, Digital; and Nicole Grant, Sr. Vice President — You’ve heard by now that with a new Chrome update, Google is killing third-party cookies. The update has begun to roll-out and so has advice for brands on coping with change. So, what’s it all about?…

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2023 social trends
2023 Social Trends Wrapped: From Barbie to the Roman Empire
 2023 Social Trends Wrapped: From Barbie to the Roman Empire 1024 744 Jonathan Forani
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By Jaclyn Melville, Account Executive, and Carlina Green, Account Coordinator — More shareable than your Spotify Wrapped, more anticipated than Merriam-Webster’s “Word of the Year” and more iconic than Time’s Person of the Year, we present to you North Strategic’s Social Trends 2023 Wrapped. Just when you thought that no trend could compare to “It’s…

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Meta Threads app
The Meta Threads app: Here to stay or DOA?
 The Meta Threads app: Here to stay or DOA? 1024 576 Jonathan Forani
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By Nupur Abrol, Account Manager, Digital; Jonathan Forani, Senior Editorial and Media Strategist; and Jean-Philippe Guay, Directeur de comptes, Montreal — New social networking apps pop up every year, but few have amassed the kind of attention that the new Meta Threads app has in just 48 hours. As of Friday morning, the Threads app…

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Content Creators and Influencers
The Rise of Content Creators: Embracing a New Era in Digital Marketing
 The Rise of Content Creators: Embracing a New Era in Digital Marketing 1024 682 Jonathan Forani
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By Ashley Walsh, Senior Account Director, and Alexa Kelly, Account Manager — In the world of digital marketing, one thing is evident: we are currently witnessing the era of creators in full swing. The creator economy has experienced remarkable growth fueled by the emergence of new platforms and a shift in creative trends to “authentic”…

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AI in digital marketing
How AI is (and isn’t) changing digital marketing
 How AI is (and isn’t) changing digital marketing 1024 683 Jonathan Forani
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By Nupur Abrol, Account Manager, Digital Artificial intelligence (AI) is undoubtedly one of the biggest newsmakers of 2023 with its attention-grabbing content capabilities and visually stunning generative images. But for marketers, it’s less about evil chatbots, AI-generated interviews and Pixar characters. The true potential of AI lies in its ability to achieve an increase in…

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Social media trends 2022
Top Social Media Trends of 2022
 Top Social Media Trends of 2022 1024 682 Jonathan Forani
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By Andrea Chick, Account Manager, and Jaclyn Melville, Account Executive — Social media trends have the power to take over your timeline, FYP or newsfeed by night and disappear by morning. From dance challenges to trending sounds that annoyingly replay in your head, North Strategic kept a finger on the trends pulse this year so…

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Cherry Lane
Small Business Strategy with a ‘Cherry’ on Top
 Small Business Strategy with a ‘Cherry’ on Top 1024 683 Jonathan Forani
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By Jamie Love, Sr. Manager, Digital Media Strategy — As a small business ourselves, North Strategic knows the value of strong digital strategies to give the little guy a leg up. So, when we partnered with Cherry Lane, a family-run business and farm operating since 1907, we knew how to help. The business had little…

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