Summary: Insights from North Strategic’s senior leaders on the forces transforming PR, reputation, and storytelling in 2026. AI breakthroughs, media shakeups and an evolving creator economy set a new pace for brands in 2025. Those that are ready to match the momentum of the moment are already thinking 10 steps ahead into the rest of 2026 and beyond….
From Spotify Wrapped to the YouTube Recap, it seems like every social media app has a version of the user “year in review.” But since we can’t yet mine everyone’s personal algorithm for the specific trends that surfaced the most for each of us in 2025, this is what North saw trending across our client…
Break out your maple syrup, hockey sticks and beaver plushies, the Canadian pride revival is here. Tariff drama incited by U.S. President Donald Trump has inadvertently inspired a surge in Canadian pride over recent months. The staying power of “elbows up” and “Buy Canadian” sentiment remains to be seen, but there is no doubt that…