By Chris Dionne, Senior Account Director Started from the kitchen table, now we’re here. Fifteen years ago, I was a lucky intern who said yes to an opportunity without fully knowing where it would lead. What I did know was that I wanted to learn, work alongside smart people, and be part of something that…
– By North Strategic Summary: Insights from North Strategic’s senior leaders on the forces transforming PR, reputation, and storytelling in 2026. AI breakthroughs, media shakeups and an evolving creator economy set a new pace for brands in 2025. Those that are ready to match the momentum of the moment are already thinking 10 steps ahead into the rest…
– By Nicole Berman, Account Manager From Spotify Wrapped to the YouTube Recap, it seems like every social media app has a version of the user “year in review.” But since we can’t yet mine everyone’s personal algorithm for the specific trends that surfaced the most for each of us in 2025, this is what…
– By Sarah Stewart-Browne, President; and Jonathan Forani, Sr. Editorial and Media Strategist Break out your maple syrup, hockey sticks and beaver plushies, the Canadian pride revival is here. Tariff drama incited by U.S. President Donald Trump has inadvertently inspired a surge in Canadian pride over recent months. The staying power of “elbows up” and…