Leadership Transition
Leadership Transition https://northstrategic.com/wp-content/uploads/seniorleadership-1024x1024.jpg 1024 1024 Samantha Lynn https://secure.gravatar.com/avatar/41a12612b946b6bd35cfb956ae3c1874?s=96&d=mm&r=g
Jessica, Sarah and Justin
It is a big news day here at North Strategic as we announce two key promotions on our senior leadership team.
We are thrilled to announce Jessica Savage as the new CEO of MSL Canada. Jess started with North Strategic way back in 2012 and has been a senior leader within the agency helping to grow our business and shape our culture from Day 1. An inspirational leader with an entrepreneurial mindset, Jess has worked alongside many our North, Notch and MSL team members in her role as Senior Vice President and most recently as one of the company’s Managing Directors. She has unparalleled experience advising the communications, marketing and business leaders of some of the largest brands in the country. Jess is highly respected as a leader in crisis communications, marketing communications and a building of inclusive and high performing team cultures. As CEO of MSL Canada, Jess will have oversight of the entire PR, earned media, and influencer offering of Publicis Canada, including North Strategic, Notch Video and MSL. Jessica is also a member of Publicis Groupe Canada leadership team.
In addition, we are announcing the promotion of Sarah Stewart-Browne into the role of President, North Strategic. A veteran of North Strategic since 2013, Sarah has helped the company achieve its vision of disrupting the Canadian PR, earned media and influencer landscape. Sarah is a leader focused on building the best agency in the business, creating an environment that nurtures and develops the industry’s leaders of tomorrow. A hands-on leader that rolls up her sleeves to work alongside her teams, Sarah has built a reputation as a Trusted Advisor to major consumer brands in the Canadian marketplace. Sarah is also joining the Publicis Groupe Canada leadership team.
Today, we also celebrate the retirement of MSL Canada CEO and North Strategic & Notch Video co-founder Justin Creally. After a career spent entirely in the agency world, Justin is retiring from agency life and leaving the company on June 30, 2021. Justin together with his business partner Mia Pearson started North Strategic in 2011 and Notch Video in 2012 with a goal of creating a powerhouse agency that would fuel the growth of Canada’s largest consumer brands through PR, earned media, influencer marketing and content strategies. In 2016, North Strategic became part of Publicis Groupe Canada.
Get that champagne popping!