Social media trends to watch in 2025
Social media trends to watch in 2025 https://northstrategic.com/wp-content/uploads/pexels-blue-bird-72431562222.jpg 880 854 Jonathan Forani https://secure.gravatar.com/avatar/0224c5ae9357da0ca0dcbe96be87c430?s=96&d=mm&r=gBy Kinga Nowakowska and Nicole Berman, Account Managers
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In 2024, brands got demure and cutesy but didn’t shy away from big moments. From the viral cucumber trend and Taylor Swift’s iconic Eras Tour to holding space with the lyrics of “Defying Gravity,” social media was packed with unforgettable pop culture moments. Many brands seized these moments to grow their social channels.
So, what does 2025 have in store? Let’s dive into some trends on the rise:
Gen AI shaping social media trends
AI remains as relevant as ever in 2025 as it transforms the social media landscape. From analyzing trends to streamlining content creation, AI is helping influencers and marketers create content faster and smarter. AI is here to stay so it’s time to lean in, embrace it, and use it responsibly to create smarter, more impactful, and creative content.
Employee-generated content on the rise
Employee-generated content is the new secret sauce for brands in 2025. Behind-the-scenes glimpses allow brands to give their audiences a real, unfiltered look at their process. Expect more employees to step into the spotlight, sharing their stories as brands practice increased transparency. It’s a new way to build trust, create meaningful connections, and make storytelling feel more personal than ever.
Nano and micro creators take centre stage
Nano and micro creators are the hidden gems of social media, and there is a reason why everyone will tap into them in 2025. These creators may have a smaller following, but their audiences are highly engaged and loyal, making them a perfect choice for niche marketing.
Video content here to stay despite changes
Recent changes to social media platforms—like TikTok’s ban (and subsequent return) in the U.S., as well as the rise of YouTube and Instagram’s focus on carousels and video content—have left many brands wondering how they need to adapt strategies to grow their accounts and engage their communities. One thing is clear: video content is here to stay.
From short-form to long-form videos, brands have the opportunity to tell compelling stories through entertaining and eye-catching formats designed to resonate with their target audiences. The best part? Brands can experiment with what works best, testing innovative ideas on “Trial Reels,” which allow content to reach non-followers first. This is an ideal way to gauge engagement before rolling it out to the wider fan base.
So, buckle up! This year is shaping up to be an exciting one to embrace the trends and get creative. As always, it’s important to stay nimble and ready to adapt in an ever-changing social media landscape.
To learn more about how North Strategic can help your brand keep on top of trends and grow its social channels, contact us today.