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Team Canada athletes
Team Canada athletes and CF ‘Bring Back Play’
 Team Canada athletes and CF ‘Bring Back Play’ 1024 683 Jonathan Forani
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Damian Warner on set with Notch. We all start somewhere, and for many Team Canada athletes it was on the playground where they first began to build the foundational skills that brought them to Paris this week. Olympic athlete or not, the power of play can’t be understated. That’s the message of the new campaign…

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How TikTok influenced the federal election (or didn’t)
 How TikTok influenced the federal election (or didn’t) 1024 683 Jonathan Forani
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By Chelsea Smyth, Sr. Account Manager, and Jonathan Forani, Creative Writer and Copy Editor, North Strategic In the depths of pandemic lockdown and isolation, there was always TikTok, a black hole or a guiding light depending on who you ask. For 2021 federal election candidates, the giant social media platform was clearly the latter. But…

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Social sales journey – The evolution of the customer decision journey
 Social sales journey – The evolution of the customer decision journey 1024 458 Alex Pasek
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By Justin Creally Co-founder, North Strategic Social media marketing isn’t what you think it is anymore. When we founded North Strategic in 2011, we did so with a vision to create an agency that was “social by design.” It was something of a mission statement for our agency, an idea for our team to aspire…

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