The rise of ‘granfluencers’: a powerful, untapped breed of tastemaker
The rise of ‘granfluencers’: a powerful, untapped breed of tastemaker https://northstrategic.com/wp-content/uploads/pexels-mart-production-7328476-1024x539.jpg 1024 539 Jonathan Forani https://secure.gravatar.com/avatar/0224c5ae9357da0ca0dcbe96be87c430?s=96&d=mm&r=gBy Chelsea Smyth, Sr. Account Manager, North Strategic Just when you thought you’d heard every influencer term under the sun, enter the “granfluencer.” They’re older, wiser and have tech-savvy grandkids. A portmanteau of “grandparent” and “influencer,” the granfluencer is an inspiring new tastemaker class stealing the hearts of consumers. Fairly untouched by the pressures or…
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