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Jessica Savage

International Women's Day
‘One day isn’t enough’: CEO Jess Savage on Int’l Women’s Day
 ‘One day isn’t enough’: CEO Jess Savage on Int’l Women’s Day 1024 683 Jonathan Forani
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By Jessica Savage, CEO — International Women’s Day is a good reminder that not all environments are created equal and there is still work to be done – at home and globally. To begin, are we respecting others in an inclusive way? Are we aware and actively setting aside our bias to be better colleagues,…

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Canada 150 offers us a unique opportunity to rethink ‘Brand Canada’
 Canada 150 offers us a unique opportunity to rethink ‘Brand Canada’ 1024 576 Alex Pasek
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By Jessica Savage Senior Vice President Canada’s 150th birthday is upon us, and Canadians are being inundated with marketing campaigns designed to tap into the patriotic fervour surrounding the celebration. Obviously, there’s a tremendous opportunity for brands to hitch their messaging to this nationalistic milestone, unfortunately, many will simply attach a maple leaf to their…

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