About North

North Strategic is Canada’s fastest-growing content, social media, and influencer agency with a proven track record for working with consumer brands to improve the business impact of their communications strategies.

We are a passionate and entrepreneurial team that gets consumer marketing, brand building, and corporate communications. We’re different, and we think you’ll like that.

North is the only agency named to Marketing Magazine’s list of Canada’s Top 10 agencies each of the last three years. North was recognized as the 2014 Small Business of the Year by AIR MILES® For Business and was named Canadian PR Agency of the Year by The Holmes Report SABRE Awards in both 2015 and 2016.

But what really matters is we mix mass media coverage, word-of-mouth buzz, and social media marketing together with corporate brand strategy and creative storytelling to create the perfect marketing formula to propel our clients’ businesses forward. Every time. At North, we are committed to building long term client relationships and making life as easy as possible for our clients.

North stays true to its entrepreneurial roots by identifying, developing and growing new opportunities that are social by design.


Mia Pearson

Widely regarded as an innovator, corporate strategist, and pioneer at fusing digital innovations with earned media Mia Pearson is the co-founder of North Strategic and the CEO of MSLGroup in Canada.

Mia has more than 20 years of experience in PR, social media and brand strategy. A serial entrepreneur, she is known for growing some of Canada’s most successful agencies and most respected corporate cultures.

After selling her first agency to one of the world’s largest PR firms, Mia co-founded North Strategic on the belief that the best brands have the best creative content, and integrate social into everything they do. In 2013, she went on to co-found a third company, Notch Video, the first video content community and online marketplace in the country.

A passionate advocate for advancing the careers of women in business, Mia is a member of the Hall of Fame of Canada’s Top 100 Most Powerful Women, is a regular speaker at industry events, and writes a regular column for the small business section of the Globe and Mail.

Justin Creally

Justin Creally is a creative strategist who works with our account teams to develop breakthrough brand-building campaigns. He leads strategy, ideation, and big thinking sessions for North clients, resulting in full 360 degree programs that include earned media, digital, and social. Justin’s brand experience includes Sport Chek, Tim Hortons, BMW, Budweiser, Xbox, and Canadian Tire, among others.

Justin thinks beyond the products and looks for ways to leverage all marketing assets to reach unique audiences and broaden emotional connections with consumers. A hands-on leader with a proven track record for inspiring innovative ideas, Justin drives his teams to find their creative voice to build brand affinity and tell unforgettable stories.

We believe great ideas can come from anywhere. We think anything is possible.