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Jonathan Forani

Customized influencer marketing
Customized influencer marketing for brand breakthrough
 Customized influencer marketing for brand breakthrough 1024 682 Jonathan Forani
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By Amy Yacoub, Senior Account Director  —  In today’s fast-changing digital world, influencer marketing has become a powerful way for brands to connect authentically with audiences—but its rapid growth has also brought a tendency toward one-size-fits-all strategies.  Real success in this space is increasingly tied to one thing: customization. Effective influencer marketing is strategic, intentional,…

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Communications leaders
Communications leaders must learn at an F1 pace
 Communications leaders must learn at an F1 pace 1024 683 Jonathan Forani
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By Jessica Savage, CEO Bottom line: In a world of constant disruption, today’s communications leaders must learn and adapt at F1 speeds. This blog post explains how embedding a learning mindset—through clear expectations, bold leadership and purpose-driven development—empowers teams to navigate every turn.  In today’s fast-moving world, the ability to learn is the ultimate superpower.…

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AI and human generated content
In the era of big AI, human writers deliver a bigger payoff for brands. Surprised?
 In the era of big AI, human writers deliver a bigger payoff for brands. Surprised? 1024 684 Jonathan Forani
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By Hollie Shaw, Head of Editorial Services and Executive Strategy — The boogeyman of modern editorial content writing is AI-generated misinformation — or even worse, downright fabrication. Who can forget the recent debacle at the Chicago Sun-Times, which published a summer reading list filled with a number of book titles that did not exist? The…

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Canada Day marketing
Canada Day PR: Marketers eye Canada Day comeback
 Canada Day PR: Marketers eye Canada Day comeback 1024 683 Jonathan Forani
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By Sarah Stewart-Browne, President; and Jonathan Forani, Sr. Editorial and Media Strategist  —  Break out your maple syrup, hockey sticks and beaver plushies, the Canadian pride revival is here.  Tariff drama incited by U.S. President Donald Trump has inadvertently inspired a surge in Canadian pride over recent months. The staying power of “elbows up” and…

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Canadian influencer marketing
Canadian Influencer Marketing Needs a Homegrown Approach
 Canadian Influencer Marketing Needs a Homegrown Approach 1024 682 Jonathan Forani
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By Ciara Dalziel, Account Director — In today’s shifting marketing landscape, brands can no longer rely on one-size-fits-all strategy—especially in Canada. Consumers are flocking to local businesses, and with the ongoing U.S. tariff war, economic nationalism is pushing this sentiment even further. To stand out, brands must embrace authentic Canadian storytelling, and influencer marketing is…

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News monitoring
News media monitoring and strategy: North ‘POV’
 News media monitoring and strategy: North ‘POV’ 1024 682 Jonathan Forani
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By Fabiola Vani, Sr. Account Director; and Jonathan Forani, Sr. Editorial and Media Strategist — Every year, there are news stories that capture attention and quickly fade. There are also news stories and developments that warrant close consideration for our clients and their brands, from Elon Musk’s purchase of Twitter and the brief TikTok ban…

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Social media trends
Social media trends to watch in 2025
 Social media trends to watch in 2025 880 854 Jonathan Forani
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By Kinga Nowakowska and Nicole Berman, Account Managers — In 2024, brands got demure and cutesy but didn’t shy away from big moments. From the viral cucumber trend and Taylor Swift’s iconic Eras Tour to holding space with the lyrics of “Defying Gravity,” social media was packed with unforgettable pop culture moments. Many brands seized…

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Working remote
Networking While Working Remote in Spain
 Networking While Working Remote in Spain 1024 576 Jonathan Forani
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By Anamaria Sporea, Account Executive — Early in my career, I was told networking can happen anywhere. But I didn’t think it would happen on a paddleboard at sunrise in Barcelona. Or during a historical walking tour in Valencia. Or during a rooftop tapas tasting in Madrid. While a typical summer of Montreal bagels and…

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Stakeholder communications
Stakeholder communications training at North
 Stakeholder communications training at North 1024 683 Jonathan Forani
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By Sarah Stewart-Browne, President; and Hollie Shaw, Senior Director, Editorial & Media Strategy — Designed by Freepik When a project is underway, stakeholder communications can get pushed down the priority list. The other moving parts—from budgeting and planning to hiring and execution—can feel like the be-all and end-all of the project. But when communicating with…

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Influencer marketing
Takeaways from North’s ‘Influencer Summit’ 2024
 Takeaways from North’s ‘Influencer Summit’ 2024 768 576 Jonathan Forani
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By Carson Kwok, Senior Account Director — Influencer marketing is a rising force for brands and a well-warranted one. But with more investment, influencer marketing is experiencing groundbreaking shifts. For brands to win in this space, they have to be more complex in their approach, and evolve at the organizational and creator level. That’s why…

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