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Jonathan Forani

PR trends
2025 PR Trends Wrapped: Year in Review
 2025 PR Trends Wrapped: Year in Review 1024 682 Jonathan Forani
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By Nicole Berman, Account Manager — From Spotify Wrapped to the YouTube Recap, it seems like every social media app has a version of the user “year in review.” But since we can’t yet mine everyone’s personal algorithm for the specific trends that surfaced the most for each of us in 2025, this is what…

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AI search
North launches DBI, a new AI compass tool for brands
 North launches DBI, a new AI compass tool for brands 1024 474 Jonathan Forani
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By Sarah Stewart-Browne, President — At North, we believe that the best ideas and stories don’t sit still. They move, connect, and travel. That’s why our teams develop campaigns that inspire emotion and action, work that resonates with audiences across channels and regions. The context in which we do this work is always changing. At…

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Influencer marketing
Influencer marketing evolves in the age of AI
 Influencer marketing evolves in the age of AI 1024 683 Jonathan Forani
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By Ciara Dalziel, Account Director  — Influencer marketing isn’t being replaced – it’s evolving.  Working in influencer marketing, I’ve seen firsthand how quickly the landscape shifts. New platforms. New formats. New technologies. But despite all that change, one thing never does: people trust people.  AI tools are rapidly expanding what creators and brands can do,…

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Customized influencer marketing
Customized influencer marketing for brand breakthrough
 Customized influencer marketing for brand breakthrough 1024 682 Jonathan Forani
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By Amy Yacoub, Senior Account Director  —  In today’s fast-changing digital world, influencer marketing has become a powerful way for brands to connect authentically with audiences—but its rapid growth has also brought a tendency toward one-size-fits-all strategies.  Real success in this space is increasingly tied to one thing: customization. Effective influencer marketing is strategic, intentional,…

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Communications leaders
Communications leaders must learn at an F1 pace
 Communications leaders must learn at an F1 pace 1024 683 Jonathan Forani
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By Jessica Savage, CEO Bottom line: In a world of constant disruption, today’s communications leaders must learn and adapt at F1 speeds. This blog post explains how embedding a learning mindset—through clear expectations, bold leadership and purpose-driven development—empowers teams to navigate every turn.  In today’s fast-moving world, the ability to learn is the ultimate superpower.…

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AI and human generated content
In the era of big AI, human writers deliver a bigger payoff for brands. Surprised?
 In the era of big AI, human writers deliver a bigger payoff for brands. Surprised? 1024 684 Jonathan Forani
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By Hollie Shaw, Head of Editorial Services and Executive Strategy — The boogeyman of modern editorial content writing is AI-generated misinformation — or even worse, downright fabrication. Who can forget the recent debacle at the Chicago Sun-Times, which published a summer reading list filled with a number of book titles that did not exist? The…

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Canada Day marketing
Canada Day PR: Marketers eye Canada Day comeback
 Canada Day PR: Marketers eye Canada Day comeback 1024 683 Jonathan Forani
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By Sarah Stewart-Browne, President; and Jonathan Forani, Sr. Editorial and Media Strategist  —  Break out your maple syrup, hockey sticks and beaver plushies, the Canadian pride revival is here.  Tariff drama incited by U.S. President Donald Trump has inadvertently inspired a surge in Canadian pride over recent months. The staying power of “elbows up” and…

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Canadian influencer marketing
Canadian Influencer Marketing Needs a Homegrown Approach
 Canadian Influencer Marketing Needs a Homegrown Approach 1024 682 Jonathan Forani
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By Ciara Dalziel, Account Director — In today’s shifting marketing landscape, brands can no longer rely on one-size-fits-all strategy—especially in Canada. Consumers are flocking to local businesses, and with the ongoing U.S. tariff war, economic nationalism is pushing this sentiment even further. To stand out, brands must embrace authentic Canadian storytelling, and influencer marketing is…

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News monitoring
News media monitoring and strategy: North ‘POV’
 News media monitoring and strategy: North ‘POV’ 1024 682 Jonathan Forani
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By Fabiola Vani, Sr. Account Director; and Jonathan Forani, Sr. Editorial and Media Strategist — Every year, there are news stories that capture attention and quickly fade. There are also news stories and developments that warrant close consideration for our clients and their brands, from Elon Musk’s purchase of Twitter and the brief TikTok ban…

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Social media trends
Social media trends to watch in 2025
 Social media trends to watch in 2025 880 854 Jonathan Forani
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By Kinga Nowakowska and Nicole Berman, Account Managers — In 2024, brands got demure and cutesy but didn’t shy away from big moments. From the viral cucumber trend and Taylor Swift’s iconic Eras Tour to holding space with the lyrics of “Defying Gravity,” social media was packed with unforgettable pop culture moments. Many brands seized…

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