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Jonathan Forani

TikTok for brands
North Strategic is on TikTok – follow us!
 North Strategic is on TikTok – follow us! 1024 388 Jonathan Forani
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@northstrategic No longer just a fad app for viral dance routines during pandemic lockdown, TikTok is an undeniable social media force and a must for brands. Since the inception of TikTok and its meteoric rise, North Strategic has followed viral trends and launched numerous creator campaigns for PR clients on the app. Now it’s our…

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Working remotely
How Working Remotely Reignited My Creativity and Focus
 How Working Remotely Reignited My Creativity and Focus 768 1024 Jonathan Forani
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By Amy Yacoub, Sr. Account Director — The concept of working remotely has transformed from a trend to a necessity in recent times, but what if you could take it a step further? Picture yourself seated on a sun-kissed terrace, overlooking the turquoise waters of Tulum, Mexico, with your laptop open and your mind brimming…

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Business awards
Business Awards Matter: Level Up Your Brand
 Business Awards Matter: Level Up Your Brand 1024 682 Jonathan Forani
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By North Strategic Staff  — In our dynamic industry, where months of careful planning culminate in the execution of creative campaigns, there’s a critical component that can set your work apart that often gets overlooked: the pursuit of third-party recognition.  Awards aren’t just about shiny trophies; they’re about leveraging opportunities that can make a real…

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Employer branding
Employer branding and PR for recruitment
 Employer branding and PR for recruitment 1024 682 Jonathan Forani
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By Jonathan Forani, Editorial and Media Strategist; and Lindsey Cepek, Director of Growth Strategy, Notch Video — In today’s competitive job market, the recruitment process is high stakes on both sides of the table. For brands, becoming an employer of choice is essential to attracting and retaining top talent in an evolving world of work.…

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MICHELIN Guide
Cooking up results for Turo with MICHELIN Guide chefs
 Cooking up results for Turo with MICHELIN Guide chefs 1024 683 Jonathan Forani
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By Lindsey Cepek, Director of Growth Strategy, and Lindsey Rosen, Head of Production & Ops, Notch Video; and Daniel Ma, Account Manager, North Strategic   —  As one part of the duo called “N2” (Notch Video and North Strategic), we love a good collab.   So, when our client Turo came to us with their “Drive to…

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Social media strategy
Social Media Strategy Playbook for 2024
 Social Media Strategy Playbook for 2024 1024 682 Jonathan Forani
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By Dustin Pollack, Account Director, Digital — The start of the year is a chance to hit the reset button and adopt a fresh perspective. That’s also true for the social team at North. The new year represents an opportunity to look at channels with a fresh set of eyes and think about how we…

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Cookieless future
Cookieless future: What the end of third-party cookies means for brands
 Cookieless future: What the end of third-party cookies means for brands 1024 683 Jonathan Forani
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By Michael Sauvé, Account Director, Digital Media Strategy; Deanna Kenins, Sr. Account Director, Digital; and Nicole Grant, Sr. Vice President — You’ve heard by now that with a new Chrome update, Google is killing third-party cookies. The update has begun to roll-out and so has advice for brands on coping with change. So, what’s it all about?…

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PR in 2024
PR in 2024: What Matters to Us for the Year Ahead
 PR in 2024: What Matters to Us for the Year Ahead 1024 683 Jonathan Forani
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By Jonathan Forani, Senior Editorial and Media Strategist, and Sarah Stewart-Browne, President — From flying cars to a Y2K meltdown, predicting the future often misses the mark. So, as 2024 kicks into gear, let’s look at what we know for sure: where our heads are at as an agency and what matters to us and…

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2023 social trends
2023 Social Trends Wrapped: From Barbie to the Roman Empire
 2023 Social Trends Wrapped: From Barbie to the Roman Empire 1024 744 Jonathan Forani
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By Jaclyn Melville, Account Executive, and Carlina Green, Account Coordinator — More shareable than your Spotify Wrapped, more anticipated than Merriam-Webster’s “Word of the Year” and more iconic than Time’s Person of the Year, we present to you North Strategic’s Social Trends 2023 Wrapped. Just when you thought that no trend could compare to “It’s…

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Working parents holidays
Navigating the Holidays as a Busy Parent
 Navigating the Holidays as a Busy Parent 964 667 Jonathan Forani
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By Lindsey Rosen, Head of Production and Operations, Notch Video — As a mom of three kids—an 11-year-old daughter who thinks she’s going on 18, an adventurous, hockey-playing 9-year-old son, and an adorable yet stubborn 4-year-old daughter—I often find myself in the middle of a whirlwind during the holiday season. Balancing the joy and chaos…

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