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Jonathan Forani

Influencer marketing
Takeaways from North’s ‘Influencer Summit’ 2024
 Takeaways from North’s ‘Influencer Summit’ 2024 768 576 Jonathan Forani
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By Carson Kwok, Senior Account Director — Influencer marketing is a rising force for brands and a well-warranted one. But with more investment, influencer marketing is experiencing groundbreaking shifts. For brands to win in this space, they have to be more complex in their approach, and evolve at the organizational and creator level. That’s why…

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Workplace culture
How a supportive workplace culture helped me cope with my diagnosis
 How a supportive workplace culture helped me cope with my diagnosis 1024 542 Jonathan Forani
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By Christina Mangiola, Account Executive — “You have incurable, chronic kidney disease” were not words I ever expected to hear in my 20s. In January 2023, I began experiencing a series of unexplained health issues. Despite undergoing multiple invasive procedures, the source of my symptoms remained elusive. Month after month, every test result came back…

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Team Canada athletes
Team Canada athletes and CF ‘Bring Back Play’
 Team Canada athletes and CF ‘Bring Back Play’ 1024 683 Jonathan Forani
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Damian Warner on set with Notch. We all start somewhere, and for many Team Canada athletes it was on the playground where they first began to build the foundational skills that brought them to Paris this week. Olympic athlete or not, the power of play can’t be understated. That’s the message of the new campaign…

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Creator-brand partnerships
Creator-brand partnerships: Your next fav collab trend
 Creator-brand partnerships: Your next fav collab trend 697 592 Jonathan Forani
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By Dustin Pollack, Senior Account Director, Social — It’s no secret that social media is one of the key tools brands use to grab mass attention. But in a world where consumers are consistently bombarded with information and content, putting a stop to the infinite scroll and engaging your target demographic in a meaningful way…

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TikTok for brands
North Strategic is on TikTok – follow us!
 North Strategic is on TikTok – follow us! 1024 388 Jonathan Forani
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@northstrategic No longer just a fad app for viral dance routines during pandemic lockdown, TikTok is an undeniable social media force and a must for brands. Since the inception of TikTok and its meteoric rise, North Strategic has followed viral trends and launched numerous creator campaigns for PR clients on the app. Now it’s our…

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Working remotely
How Working Remotely Reignited My Creativity and Focus
 How Working Remotely Reignited My Creativity and Focus 768 1024 Jonathan Forani
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By Amy Yacoub, Sr. Account Director — The concept of working remotely has transformed from a trend to a necessity in recent times, but what if you could take it a step further? Picture yourself seated on a sun-kissed terrace, overlooking the turquoise waters of Tulum, Mexico, with your laptop open and your mind brimming…

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Business awards
Business Awards Matter: Level Up Your Brand
 Business Awards Matter: Level Up Your Brand 1024 682 Jonathan Forani
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By North Strategic Staff  — In our dynamic industry, where months of careful planning culminate in the execution of creative campaigns, there’s a critical component that can set your work apart that often gets overlooked: the pursuit of third-party recognition.  Awards aren’t just about shiny trophies; they’re about leveraging opportunities that can make a real…

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Employer branding
Employer branding and PR for recruitment
 Employer branding and PR for recruitment 1024 682 Jonathan Forani
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By Jonathan Forani, Editorial and Media Strategist; and Lindsey Cepek, Director of Growth Strategy, Notch Video — In today’s competitive job market, the recruitment process is high stakes on both sides of the table. For brands, becoming an employer of choice is essential to attracting and retaining top talent in an evolving world of work.…

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MICHELIN Guide
Cooking up results for Turo with MICHELIN Guide chefs
 Cooking up results for Turo with MICHELIN Guide chefs 1024 683 Jonathan Forani
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By Lindsey Cepek, Director of Growth Strategy, and Lindsey Rosen, Head of Production & Ops, Notch Video; and Daniel Ma, Account Manager, North Strategic   —  As one part of the duo called “N2” (Notch Video and North Strategic), we love a good collab.   So, when our client Turo came to us with their “Drive to…

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Social media strategy
Social Media Strategy Playbook for 2024
 Social Media Strategy Playbook for 2024 1024 682 Jonathan Forani
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By Dustin Pollack, Account Director, Digital — The start of the year is a chance to hit the reset button and adopt a fresh perspective. That’s also true for the social team at North. The new year represents an opportunity to look at channels with a fresh set of eyes and think about how we…

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