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Jonathan Forani

Working remotely
How working remotely in Guatemala shifted our mindset
 How working remotely in Guatemala shifted our mindset 766 495 Jonathan Forani
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By Marley Burnes, Account Coordinator, and Steph Grand, Account Manager with North Strategic — In the Guatemalan highlands taking calls and answering emails lakeside with volcanic mountain ranges as our Teams backdrop. This was the scene from our temporary office in March as Toronto drudged through the final days of winter. Not to brag. Like…

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Content Creators and Influencers
The Rise of Content Creators: Embracing a New Era in Digital Marketing
 The Rise of Content Creators: Embracing a New Era in Digital Marketing 1024 682 Jonathan Forani
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By Ashley Walsh, Senior Account Director, and Alexa Kelly, Account Manager — In the world of digital marketing, one thing is evident: we are currently witnessing the era of creators in full swing. The creator economy has experienced remarkable growth fueled by the emergence of new platforms and a shift in creative trends to “authentic”…

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AI in digital marketing
How AI is (and isn’t) changing digital marketing
 How AI is (and isn’t) changing digital marketing 1024 683 Jonathan Forani
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By Nupur Abrol, Account Manager, Digital Artificial intelligence (AI) is undoubtedly one of the biggest newsmakers of 2023 with its attention-grabbing content capabilities and visually stunning generative images. But for marketers, it’s less about evil chatbots, AI-generated interviews and Pixar characters. The true potential of AI lies in its ability to achieve an increase in…

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PR agency life
Navigating PR agency life: Our top tips for success
 Navigating PR agency life: Our top tips for success 1024 576 Jonathan Forani
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By NGAGE experts Vanessa Stiernholm, Sr. Account Manager, and Jennifer Britton, Sr. Account Director  — While some of us returned to familiar offices last year, for many just beginning their careers, office culture – and agency life in general – is brand new.  Without a playbook, these fresh PR pros are navigating a new environment…

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PR campaign trends
PR campaign trends: Spring forecast at North
 PR campaign trends: Spring forecast at North 1024 682 Jonathan Forani
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By Sarah Stewart-Browne, President — As spring begins, the year in PR is coming into focus. With three months under our belt at North Strategic, four key themes have emerged among the work gaining the most traction for our clients. Here’s a brief look at PR campaign trends for 2023 Collabs: Think beyond ‘influencer’ Influencer…

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International Women’s Day 2023
International Women’s Day 2023: The Power of Curiosity and Mentorship
 International Women’s Day 2023: The Power of Curiosity and Mentorship 1024 1007 Jonathan Forani
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By Jessica Savage, CEO — The slogan for International Women’s Day 2023 is to #EmbraceEquity and it’s made me reflect on my own career journey. In addition to the hard work and focus I’ve put in, many of the opportunities I’ve seized were a direct result of my curiosity and having strong mentors – women…

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Digital marketing trends
Digital marketing trends for your 2023 PR strategy
 Digital marketing trends for your 2023 PR strategy 1024 683 Jonathan Forani
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By Jean-Philippe Guay, Directeur de comptes, North Strategic Montreal — Traditional PR is far from dead, but no public relations strategy is complete in 2023 without a keen eye for how digital marketing trends are shifting and evolving. At North Strategic, our team – which includes in-house production studio Notch Video – can tap into…

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News media interview training
Why media training for executives matters
 Why media training for executives matters 1024 682 Jonathan Forani
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By Hollie Shaw, Senior Director, Editorial and Media Strategy — It can take years for a public figure to recover from a bad interview. Remember what happened to Tom Cruise after he jumped on Oprah’s couch? When I worked as a reporter, my mind would do a celebratory fist pump whenever I encountered a candid…

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Social media trends 2022
Top Social Media Trends of 2022
 Top Social Media Trends of 2022 1024 682 Jonathan Forani
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By Andrea Chick, Account Manager, and Jaclyn Melville, Account Executive — Social media trends have the power to take over your timeline, FYP or newsfeed by night and disappear by morning. From dance challenges to trending sounds that annoyingly replay in your head, North Strategic kept a finger on the trends pulse this year so…

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Neurodiversity and workplace culture
ADHD at Work: Neurodiversity and DE&I Strategy
 ADHD at Work: Neurodiversity and DE&I Strategy 1024 732 Jonathan Forani
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By Shalynn Mortillaro, Account Manager — Entering the workforce as someone with ADHD is daunting, to say the least.  Examples of ADHD in popular culture are typically caricatures: flighty, hyperactive slackers unable to focus (Bart Simpson, anyone?), or perpetually late dreamers who don’t play by the rules – think Maria von Trapp from The Sound…

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