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Jonathan Forani

Digital marketing trends
Digital marketing trends for your 2023 PR strategy
 Digital marketing trends for your 2023 PR strategy 1024 683 Jonathan Forani
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By Jean-Philippe Guay, Directeur de comptes, North Strategic Montreal — Traditional PR is far from dead, but no public relations strategy is complete in 2023 without a keen eye for how digital marketing trends are shifting and evolving. At North Strategic, our team – which includes in-house production studio Notch Video – can tap into…

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News media interview training
Why media training for executives matters
 Why media training for executives matters 1024 682 Jonathan Forani
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By Hollie Shaw, Senior Director, Editorial and Media Strategy — It can take years for a public figure to recover from a bad interview. Remember what happened to Tom Cruise after he jumped on Oprah’s couch? When I worked as a reporter, my mind would do a celebratory fist pump whenever I encountered a candid…

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Social media trends 2022
Top Social Media Trends of 2022
 Top Social Media Trends of 2022 1024 682 Jonathan Forani
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By Andrea Chick, Account Manager, and Jaclyn Melville, Account Executive — Social media trends have the power to take over your timeline, FYP or newsfeed by night and disappear by morning. From dance challenges to trending sounds that annoyingly replay in your head, North Strategic kept a finger on the trends pulse this year so…

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Neurodiversity and workplace culture
ADHD at Work: Neurodiversity and DE&I Strategy
 ADHD at Work: Neurodiversity and DE&I Strategy 1024 732 Jonathan Forani
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By Shalynn Mortillaro, Account Manager — Entering the workforce as someone with ADHD is daunting, to say the least.  Examples of ADHD in popular culture are typically caricatures: flighty, hyperactive slackers unable to focus (Bart Simpson, anyone?), or perpetually late dreamers who don’t play by the rules – think Maria von Trapp from The Sound…

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Pexels Anna Shvets
5 Tips to Overcome Public Speaking Anxiety
 5 Tips to Overcome Public Speaking Anxiety 1008 1024 Jonathan Forani
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By Jennifer Britton and Hilary Lawton, Senior Account Directors and NGAGE experts — As teams return to the office, socialize around the water cooler, and present in boardrooms again, it’s natural to experience some public speaking anxiety. It makes sense. We’re out of practice, and become accustomed to the “share, click, talk” provided by our…

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Cherry Lane
Small Business Strategy with a ‘Cherry’ on Top
 Small Business Strategy with a ‘Cherry’ on Top 1024 683 Jonathan Forani
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By Jamie Love, Sr. Manager, Digital Media Strategy — As a small business ourselves, North Strategic knows the value of strong digital strategies to give the little guy a leg up. So, when we partnered with Cherry Lane, a family-run business and farm operating since 1907, we knew how to help. The business had little…

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Damian Clubhouse
The Creative Strategy That Wins Us Awards
 The Creative Strategy That Wins Us Awards 1024 683 Jonathan Forani
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By Sarah Stewart-Browne, President — Great media pickup, page clicks and view counts are all exciting, important KPIs while we roll out PR campaigns at North Strategic. Even more exciting? When we’re recognized for the work months later. That’s what happened this past summer when our media relations work with McCormick for the Thanksgiving “Get…

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Shania Simon
Lessons Learned During My Public Relations Internship
 Lessons Learned During My Public Relations Internship 1024 630 Jonathan Forani
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By Shania Simon, Social & Digital Intern — As interns, we expect to hit coffee runs, move boxes across the office, and pass along urgent phone calls to our managers. But there I was, less than two months into my internship at North Strategic, the coffee in hand was my own as I drove across…

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AMEX Blueprint
Backing BIPOC Businesses in Canada with Amex
 Backing BIPOC Businesses in Canada with Amex 1024 683 Jonathan Forani
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By Deanna Natalizio, Senior Account Manager —   As a PR agency, we have the privilege of working with clients daily on a range of innovative, thought-provoking campaigns. As most agency folks can attest, there’s no greater feeling than witnessing the final product cross the finish line.  When a campaign has been purposefully designed to…

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Pexels
How to Start a Podcast for Your Brand
 How to Start a Podcast for Your Brand 1024 683 Jonathan Forani
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By Vanessa Stiernholm, Account Manager —   Over the last several years, podcasts have become an increasingly popular pastime for those looking to learn about a vast range of topics, from entrepreneurship and finance, to popular culture and true crime. They’re also a very powerful marketing tool for building brand awareness and effectively reaching your…

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