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Jonathan Forani

Chrystal Tabobandung
‘My people are still here’: Lessons and action on Orange Shirt Day
 ‘My people are still here’: Lessons and action on Orange Shirt Day 1020 1024 Jonathan Forani
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Photo Credit: Downtown Parry Sound Business Association On commemorative occasions, we’re often told to pause for reflection. Sometimes reflection isn’t enough. At North, the commitment around Orange Shirt Day, also now officially recognized as the National Day for Truth and Reconciliation, goes further. We believe change and positive progress require action. While we take extra…

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TikTok by cottonbro/Pexels
How TikTok influenced the federal election (or didn’t)
 How TikTok influenced the federal election (or didn’t) 1024 683 Jonathan Forani
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By Chelsea Smyth, Sr. Account Manager, and Jonathan Forani, Creative Writer and Copy Editor, North Strategic In the depths of pandemic lockdown and isolation, there was always TikTok, a black hole or a guiding light depending on who you ask. For 2021 federal election candidates, the giant social media platform was clearly the latter. But…

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Pexels Christina Morillo
How to refocus brand PR in 2021
 How to refocus brand PR in 2021 1024 684 Jonathan Forani
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By Alexa Kelly, Account Executive, North Strategic The COVID-19 pandemic changed everything. As lockdowns became a frequent reality for many provinces, consumer shopping and spending habits shifted, and screen time spiked. Many Canadians lost their appetite for marketing that dwelled on the “before times” and a pre-pandemic life that felt out of reach. The last…

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M-ART production/Pexels
The rise of ‘granfluencers’: a powerful, untapped breed of tastemaker
 The rise of ‘granfluencers’: a powerful, untapped breed of tastemaker 1024 539 Jonathan Forani
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By Chelsea Smyth, Sr. Account Manager, North Strategic Just when you thought you’d heard every influencer term under the sun, enter the “granfluencer.” They’re older, wiser and have tech-savvy grandkids. A portmanteau of “grandparent” and “influencer,” the granfluencer is an inspiring new tastemaker class stealing the hearts of consumers. Fairly untouched by the pressures or…

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Pexels Keira Burton
Announcing New BIPOC Scholarship Program
 Announcing New BIPOC Scholarship Program 1024 683 Jonathan Forani
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At North Strategic, we are committed to walking the talk for diversity, equity and inclusion. After a year that brought DE&I into the workplace conversation more than ever, we’re proud to announce a ground-breaking new scholarship program in partnership with Humber College. The Impression Campaign, developed by the college with the Code Black Communicator Network,…

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Pride Month
Happy Pride
 Happy Pride 726 725 Jonathan Forani
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Every year, rainbows envelop the internet on June 1 to kick off Pride Month but conversations of support for LGBTQ2S+ Canadians often don’t go much further. For many people and corporations, the commitment begins and ends on that day with the posting of rainbow emojis on Twitter and flags in storefront windows. At North, we…

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North News: April 9
 North News: April 9 768 1024 Jonathan Forani
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Influencer Trend: Moving to Private and Paid Instagram Accounts In an effort to have more control over their business, influencers have slowly started to diversify by launching Patreon-like paid Instagram accounts for dedicated fans. If you don’t know what Patreon is, it’s a platform that allows fans to become active participants in creator’s work by…

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North News: March 19
 North News: March 19 890 501 Jonathan Forani
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Facebook’s New Report about Diversity and Inclusion in Advertising Facebook recently published a new report which found that limiting and negative representations are still present in online advertising today, with some campaigns portraying people in stereotypical ways.  The report surveyed 1,200 people and included a review of more than 1,200 brand lift studies and an…

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North News: March 8
 North News: March 8 640 360 Jonathan Forani
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TWITTER DISCOVERS EMOJIS Introducing, TWEMOJIS! Twitter’s version of Stories called ‘Fleet’s’ (i.e., “Fleet”ing thoughts) may lack AR effects or editing tools, BUT you can now throw up all the 😍😍😍 stickers your heart desires. Essentially, Twemojis are stickers that can be added onto your Fleets to help add emphasis or emotion. Of course, you can…

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