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Jonathan Forani

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How to refocus brand PR in 2021
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By Alexa Kelly, Account Executive, North Strategic The COVID-19 pandemic changed everything. As lockdowns became a frequent reality for many provinces, consumer shopping and spending habits shifted, and screen time spiked. Many Canadians lost their appetite for marketing that dwelled on the “before times” and a pre-pandemic life that felt out of reach. The last…

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The rise of ‘granfluencers’: a powerful, untapped breed of tastemaker
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By Chelsea Smyth, Sr. Account Manager, North Strategic Just when you thought you’d heard every influencer term under the sun, enter the “granfluencer.” They’re older, wiser and have tech-savvy grandkids. A portmanteau of “grandparent” and “influencer,” the granfluencer is an inspiring new tastemaker class stealing the hearts of consumers. Fairly untouched by the pressures or…

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Announcing New BIPOC Scholarship Program
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At North Strategic, we are committed to walking the talk for diversity, equity and inclusion. After a year that brought DE&I into the workplace conversation more than ever, we’re proud to announce a ground-breaking new scholarship program in partnership with Humber College. The Impression Campaign, developed by the college with the Code Black Communicator Network,…

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Pride Month
Happy Pride
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Every year, rainbows envelop the internet on June 1 to kick off Pride Month but conversations of support for LGBTQ2S+ Canadians often don’t go much further. For many people and corporations, the commitment begins and ends on that day with the posting of rainbow emojis on Twitter and flags in storefront windows. At North, we…

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North News: April 9
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Influencer Trend: Moving to Private and Paid Instagram Accounts In an effort to have more control over their business, influencers have slowly started to diversify by launching Patreon-like paid Instagram accounts for dedicated fans. If you don’t know what Patreon is, it’s a platform that allows fans to become active participants in creator’s work by…

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North News: March 19
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Facebook’s New Report about Diversity and Inclusion in Advertising Facebook recently published a new report which found that limiting and negative representations are still present in online advertising today, with some campaigns portraying people in stereotypical ways.  The report surveyed 1,200 people and included a review of more than 1,200 brand lift studies and an…

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North News: March 8
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TWITTER DISCOVERS EMOJIS Introducing, TWEMOJIS! Twitter’s version of Stories called ‘Fleet’s’ (i.e., “Fleet”ing thoughts) may lack AR effects or editing tools, BUT you can now throw up all the 😍😍😍 stickers your heart desires. Essentially, Twemojis are stickers that can be added onto your Fleets to help add emphasis or emotion. Of course, you can…

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North News: January 21
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INSTAGRAM…BUT MAKE IT SEARCHABLE Starting in November, Instagram rolled out the ability to use keywords (as opposed to just hashtags or handles) in their search bar. Instagram says it considers “type of content, captions, when it was posted,” as well as “machine learning” to find the most relevant content. With this change, using relevant language…

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