Sarah Stewart-Browne

It is often said that if you want to achieve great things, surround yourself with those with similar ambitions. Human nature is such that we are often influenced by the drive, creativity and values of those we seek out in friends, colleagues and teams. No truer approach could categorize the teams at North Strategic and…

Late August brings the best of summer. Vacation, sunsets, socially distant patios, swimming, ice cream, jumping off a dock, and of course, another edition of the North Newsletter! Enjoy your weekend and don’t forget to soak up the sun! INDUSTRY NEWS What everyone’s talking about… TikTok CEO, Kevin Mayer quits amidst ongoing political turmoil. The…

NEWS Twitter Adds New Labels to Accounts from State-Affiliated Media Twitter has announced that it will display new labels on the accounts of state-affiliated media entities, providing more transparency around the information shared by what are essentially Government-moderated accounts. The ‘government account’ label will be added to the accounts of key government officials, including foreign…

NEWS Byte, the Reboot of Vine, Surges After Trump Claims He Could Ban TikTok TikTok, the app that has taken the world by storm, is facing its biggest challenge yet with a potential ban by the Trump administration in the coming weeks. Byte, the spiritual successor to Vine, saw a 14,000% rise in downloads as…

INDUSTRY NEWS Consumers are looking to the future, brands should too. When isolation began, future optimism in consumers was low. Pinterest saw searches focused on immediate needs, straying from the regular mantra of Pinners as planners. However, surprisingly quickly, Pinterest is seeing future-oriented searchings climbing in recent weeks. Andrea Mallard, CMO of Pinterest asks advertisers…