By Rob Hogan, Vice President A few weeks ago, I stepped into a Humber College classroom instead of a meeting room or client’s office for an afternoon. It felt a bit like getting back to fundamentals. Training camp, if you will. With less than two months until the FIFA World Cup lands in Canada, we put together a workshop to demonstrate how timely and impactful PR, influencer and content creation can be leading up and during…
– By Stephanie Silver, Vice President, Human Resources Employee Appreciation Day is a meaningful moment to pause, reflect, and say “thank you.” This year, our teams shared lunch, created an appreciation wall for teammates to publicly thank one another, and – leaning into the “back to analog” trend – our senior leadership team wrote handwritten…
– By Jessica Savage, CEO Bottom line: In a world of constant disruption, today’s communications leaders must learn and adapt at F1 speeds. This blog post explains how embedding a learning mindset—through clear expectations, bold leadership and purpose-driven development—empowers teams to navigate every turn. In today’s fast-moving world, the ability to learn is the ultimate…
– By Fabiola Vani, Sr. Account Director; and Jonathan Forani, Sr. Editorial and Media Strategist Micro-Communities Became the New Powerhouse In 2025, brands finally embraced what audiences have known for years: trust lives in the niches. Instead of casting a wide net with broad creators, we tapped into hyper-specific communities. These voices may not command…