Case Study
Reviving Sunday Dinner with Birra Moretti’s Italian Spirit
Experiential Marketing & Live Events
The Ask
Birra Moretti Canada set out to strengthen its presence by reconnecting Canadian Millennials with the fading Sunday dinner tradition. The brand wanted to highlight its authentic Italian heritage and position its Italian lager as the perfect pairing for meaningful meals shared with friends and family.
The Approach
To revive this iconic ritual, we turned to the truest cultural expert: the Italian nonna. Blending nonna hosting traditions with the rise of modern supper club culture, we launched the Nonna Supper Club, exclusive pop‑ups in Toronto and Montreal celebrating authentic Italian food, drink and community. Working with local Italian restaurants, three wonderful nonnas co‑created curated menus and were consummate hosts for the evening, sharing stories, recipes and practical hosting tips. To extend reach beyond the events, we released a digital guide featuring family recipes and advice to help Canadians recreate the tradition at home.
The Impact
The Nonna Supper Club sold out in both cities and earned more than 10 million impressions through national media and influencer coverage. The campaign strengthened Birra Moretti’s association with authentic Italian dining while re‑igniting Canadians’ passion for weekly moments of connection.
Total Impressions
Media Hits
Social Posts
Influencers and Media Engaged at Events
