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News monitoring
News media monitoring and strategy: North ‘POV’
 News media monitoring and strategy: North ‘POV’ 1024 682 Jonathan Forani
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By Fabiola Vani, Sr. Account Director; and Jonathan Forani, Sr. Editorial and Media Strategist — Every year, there are news stories that capture attention and quickly fade. There are also news stories and developments that warrant close consideration for our clients and their brands, from Elon Musk’s purchase of Twitter and the brief TikTok ban…

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Working remote
Networking While Working Remote in Spain
 Networking While Working Remote in Spain 1024 576 Jonathan Forani
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By Anamaria Sporea, Account Executive — Early in my career, I was told networking can happen anywhere. But I didn’t think it would happen on a paddleboard at sunrise in Barcelona. Or during a historical walking tour in Valencia. Or during a rooftop tapas tasting in Madrid. While a typical summer of Montreal bagels and…

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Workplace culture
How a supportive workplace culture helped me cope with my diagnosis
 How a supportive workplace culture helped me cope with my diagnosis 1024 542 Jonathan Forani
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By Christina Mangiola, Account Executive — “You have incurable, chronic kidney disease” were not words I ever expected to hear in my 20s. In January 2023, I began experiencing a series of unexplained health issues. Despite undergoing multiple invasive procedures, the source of my symptoms remained elusive. Month after month, every test result came back…

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Working remotely
How Working Remotely Reignited My Creativity and Focus
 How Working Remotely Reignited My Creativity and Focus 768 1024 Jonathan Forani
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By Amy Yacoub, Sr. Account Director — The concept of working remotely has transformed from a trend to a necessity in recent times, but what if you could take it a step further? Picture yourself seated on a sun-kissed terrace, overlooking the turquoise waters of Tulum, Mexico, with your laptop open and your mind brimming…

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2023 social trends
2023 Social Trends Wrapped: From Barbie to the Roman Empire
 2023 Social Trends Wrapped: From Barbie to the Roman Empire 1024 744 Jonathan Forani
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By Jaclyn Melville, Account Executive, and Carlina Green, Account Coordinator — More shareable than your Spotify Wrapped, more anticipated than Merriam-Webster’s “Word of the Year” and more iconic than Time’s Person of the Year, we present to you North Strategic’s Social Trends 2023 Wrapped. Just when you thought that no trend could compare to “It’s…

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Kruger Products
North Strategic Awarded PR AOR for Kruger Products
 North Strategic Awarded PR AOR for Kruger Products 1024 504 Jonathan Forani
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Canada’s #1 tissue products manufacturer announces expanded partnership with North Strategic to provide public relations and influencer marketing support across its business Kruger Products, Canada’s leading paper manufacturer of Cashmere®, Purex®, Scotties®, and SpongeTowels®, today announced its expanded and integrated communications partnership with North Strategic as its official PR Agency of Record. The collaboration marks…

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Pro bono PR services
Our largest ever DE&I pro bono project: #BlackYouthCan
 Our largest ever DE&I pro bono project: #BlackYouthCan 1024 683 Jonathan Forani
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By Nicole Grant, Sr. Vice President — Today we launch Publicis Groupe Canada’s largest ever pro bono campaign, #BlackYouthCan in support of the CEE Centre for Young Black Professionals (“CEE” stands for Careers, Education, Empowerment). I’m proud of this team, the cause and the work. And I hope this creates real and lasting change on…

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PR agency Canada
5 ways North Strategic is doing PR differently
 5 ways North Strategic is doing PR differently 1024 682 Jonathan Forani
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By Jackie Dunham, Editorial and Media Strategist, and Jonathan Forani, Senior Editorial and Media Strategist — From media relations to public affairs to crisis management, public relations agencies provide a wide range of services to generate awareness and positive sentiment for their clients’ brands, products and services. But not all PR firms are created equal.…

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Cherry Lane
Small Business Strategy with a ‘Cherry’ on Top
 Small Business Strategy with a ‘Cherry’ on Top 1024 683 Jonathan Forani
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By Jamie Love, Sr. Manager, Digital Media Strategy — As a small business ourselves, North Strategic knows the value of strong digital strategies to give the little guy a leg up. So, when we partnered with Cherry Lane, a family-run business and farm operating since 1907, we knew how to help. The business had little…

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Nicole Grant
My journey to motherhood and our new Parents Group
 My journey to motherhood and our new Parents Group 1024 683 Jonathan Forani
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By Nicole Grant, Vice President — It has been said – to me and whispered within the agency world – that you can’t have a family and be successful. That’s a myth that needs to be busted. You can absolutely do it, but you need an agency that has your back. Today is my first…

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