North Strategic Awarded PR AOR for Kruger Products
North Strategic Awarded PR AOR for Kruger Products https://northstrategic.com/wp-content/uploads/KrugerAOR-1024x504.png 1024 504 Jonathan Forani https://secure.gravatar.com/avatar/0224c5ae9357da0ca0dcbe96be87c430?s=96&d=mm&r=gCanada’s #1 tissue products manufacturer announces expanded partnership with North Strategic to provide public relations and influencer marketing support across its business
Kruger Products, Canada’s leading paper manufacturer of Cashmere®, Purex®, Scotties®, and SpongeTowels®, today announced its expanded and integrated communications partnership with North Strategic as its official PR Agency of Record. The collaboration marks an exciting chapter in Kruger Products’ journey as it continues to redefine the paper category and grow its portfolio of leading paper product brands in Canada.
Kruger Products has consistently demonstrated a commitment to quality, sustainability, and innovation across its range of consumer and commercial paper products. In light of recent developments in the facial tissue category, Kruger Products has doubled down on its commitment to consumers, customers and communities across Canada with plans to boost manufacturing capacity. As the company embarks on new initiatives and further develops its product offerings, North Strategic will play a strategic and pivotal role in elevating and enhancing the brand’s presence to help further foster meaningful connections with Canadians.
“We are excited to continue our partnership with North Strategic as our PR agency of record,” said Susan Irving, CMO at Kruger Products. “Their demonstrated ability to craft compelling narratives and engage with audiences aligns perfectly with the vision for our brands. Together, we will communicate the value of our Canadian-made products while fostering deeper connections with our consumers, customers and communities across the country.”
North Strategic’s proven track record in delivering creative and impactful campaigns aligns seamlessly with Kruger Products’ mission to make everyday life more comfortable. The agency’s strategic insights, media relations expertise, and deep understanding of the consumer and media landscape will be leveraged to amplify Kruger Products’ brand messaging.
“We are honoured to continue working with Kruger Products, a Canadian company that shares our commitment to innovation and excellence,” said Jessica Savage, CEO at North Strategic. “We look forward to leveraging our strategic communications expertise as well as bold storytelling and reputation building to elevate Kruger Products’ brand portfolio and contribute to their continued success.”
Kruger Products first retained the agency in 2022 to support the launch of Bonterra™, its line of sustainability focused paper products. North Strategic has since supported several other brand campaigns and initiatives across the Kruger Products business, including brand and corporate sponsorship initiatives such as the Kruger Big Assist, Tennis Canada activations , and most recently the 20th anniversary of its iconic Cashmere Collection.
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