To position American Express Canada as a thought leader and showcase their support for small business owners, North Strategic developed a bi-weekly podcast in partnership with Amex and Jar Audio.
Called Business Class: Build it Braver and hosted by entrepreneur and media personality Vivian Kaye, each episode delved into a new business challenge, showcasing conversation between a small business owner and a mentor-expert in their field. The podcast featured notable guests including Joe Mimran, founder of Joe Fresh and Club Monaco, and Wes Hall, “Dragon” investor on CBC’s Dragon’s Den. A great success, the series significantly surpassed target impressions and even ranked eighth in Canada on Apple Podcast’s Entrepreneurship section.
