Kruger Launches Bonterra Brand

North and Bonterra Logos

Signage at waterfront

To support the launch of Bonterra, Kruger’s innovative and sustainably focused line of household paper products, North created a first-of-its-kind floating art installation to deliver a powerful message on climate action: Together, we can make a difference “FOR A BETTER PLANET.”

We teamed up with Toronto’s Harbourfront Centre to host the floating art installation and promote sustainability to guests who visited. Public art organization MASSIVart designed the installation as a pollinator garden built with sustainable materials, providing new habitats for plants, insects, fish, waterfowl, and other aquatic life.

North strategized and executed on a robust PR and influencer strategy to showcase the key product benefits and drive consideration for purchase. The activation and campaign were a big hit for the brand, sparking conversation around collective action and social responsibility.