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News monitoring
News media monitoring and strategy: North ‘POV’
 News media monitoring and strategy: North ‘POV’ 1024 682 Jonathan Forani
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By Fabiola Vani, Sr. Account Director; and Jonathan Forani, Sr. Editorial and Media Strategist — Every year, there are news stories that capture attention and quickly fade. There are also news stories and developments that warrant close consideration for our clients and their brands, from Elon Musk’s purchase of Twitter and the brief TikTok ban…

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Social media trends
Social media trends to watch in 2025
 Social media trends to watch in 2025 880 854 Jonathan Forani
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By Kinga Nowakowska and Nicole Berman, Account Managers — In 2024, brands got demure and cutesy but didn’t shy away from big moments. From the viral cucumber trend and Taylor Swift’s iconic Eras Tour to holding space with the lyrics of “Defying Gravity,” social media was packed with unforgettable pop culture moments. Many brands seized…

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Team Canada athletes
Team Canada athletes and CF ‘Bring Back Play’
 Team Canada athletes and CF ‘Bring Back Play’ 1024 683 Jonathan Forani
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Damian Warner on set with Notch. We all start somewhere, and for many Team Canada athletes it was on the playground where they first began to build the foundational skills that brought them to Paris this week. Olympic athlete or not, the power of play can’t be understated. That’s the message of the new campaign…

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Creator-brand partnerships
Creator-brand partnerships: Your next fav collab trend
 Creator-brand partnerships: Your next fav collab trend 697 592 Jonathan Forani
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By Dustin Pollack, Senior Account Director, Social — It’s no secret that social media is one of the key tools brands use to grab mass attention. But in a world where consumers are consistently bombarded with information and content, putting a stop to the infinite scroll and engaging your target demographic in a meaningful way…

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Business awards
Business Awards Matter: Level Up Your Brand
 Business Awards Matter: Level Up Your Brand 1024 682 Jonathan Forani
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By North Strategic Staff  — In our dynamic industry, where months of careful planning culminate in the execution of creative campaigns, there’s a critical component that can set your work apart that often gets overlooked: the pursuit of third-party recognition.  Awards aren’t just about shiny trophies; they’re about leveraging opportunities that can make a real…

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MICHELIN Guide
Cooking up results for Turo with MICHELIN Guide chefs
 Cooking up results for Turo with MICHELIN Guide chefs 1024 683 Jonathan Forani
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By Lindsey Cepek, Director of Growth Strategy, and Lindsey Rosen, Head of Production & Ops, Notch Video; and Daniel Ma, Account Manager, North Strategic   —  As one part of the duo called “N2” (Notch Video and North Strategic), we love a good collab.   So, when our client Turo came to us with their “Drive to…

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Kruger Products
North Strategic Awarded PR AOR for Kruger Products
 North Strategic Awarded PR AOR for Kruger Products 1024 504 Jonathan Forani
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Canada’s #1 tissue products manufacturer announces expanded partnership with North Strategic to provide public relations and influencer marketing support across its business Kruger Products, Canada’s leading paper manufacturer of Cashmere®, Purex®, Scotties®, and SpongeTowels®, today announced its expanded and integrated communications partnership with North Strategic as its official PR Agency of Record. The collaboration marks…

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Spider-Man 2 game
Marvel’s Spider-Man 2 game launch is my PR dream
 Marvel’s Spider-Man 2 game launch is my PR dream 1024 768 Jonathan Forani
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By Simon Langlois, Senior Account Manager  —  “Office geek” is a badge I wear with pride.  When I started at North Strategic, I forced colleagues into conversations about video games—or anything fantasy and sci-fi, really—and my managers caught on quickly. They had me work on the Ubisoft account right away, one of the biggest video…

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Speechwriting and delivery
Speechwriting and delivery for thought leaders
 Speechwriting and delivery for thought leaders 1024 723 Jonathan Forani
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By Jonathan Forani, Senior Editorial and Media Strategist; and Jennifer Britton, Senior Account Director — A good speech doesn’t come out of thin air. Despite what proponents of artificial intelligence technology might tell you, a good speech requires more than a thoughtfully worded set of prompts. It also takes more than knowledge and charisma alone.…

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Pro bono PR services
Our largest ever DE&I pro bono project: #BlackYouthCan
 Our largest ever DE&I pro bono project: #BlackYouthCan 1024 683 Jonathan Forani
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By Nicole Grant, Sr. Vice President — Today we launch Publicis Groupe Canada’s largest ever pro bono campaign, #BlackYouthCan in support of the CEE Centre for Young Black Professionals (“CEE” stands for Careers, Education, Empowerment). I’m proud of this team, the cause and the work. And I hope this creates real and lasting change on…

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