To spread awareness and generate excitement about the availability of the popular action role-playing game Genshin Impact on Codashop, North planned the brand’s first “Fan Art Fest.”
The campaign included a two-day popup exhibit in Manhattan and a nationwide social media art contest unveiled during the event. To reach our desired audience, the event took place during New York Comic Con, bringing together media, influencers, and consumers to experience a fan art gallery and enjoy a panel discussion with notable Genshin gamers.
To cap it off, we wen bicoastal and put the fan art on large billboards across San Francisco with a unique Black Friday shoppable offer. The campaign was a big success in the U.S., racking up more than 55 million media impressions.
