Classroom to boardroom: Investing in Toronto’s next gen PR talent
By Rob Hogan, Vice President A few weeks ago, I stepped into a Humber College classroom instead of a meeting room or client’s office for an afternoon. It felt a bit like getting back to fundamentals. Training camp, if you will. With less than two months until the FIFA World Cup lands in Canada, we put together a workshop to demonstrate how timely and impactful PR, influencer and content creation can be leading up and during…