Social has a way of shifting quietly, then all at once. The North Strategic Social Trends Report takes a step back to look at the patterns shaping social media, from how content moves across platforms to how audiences decide what earns their attention. Here’s our latest analysis: Summer social media trends show reach and views…
By Rob Hogan, Vice President A few weeks ago, I stepped into a Humber College classroom instead of a meeting room or client’s office for an afternoon. It felt a bit like getting back to fundamentals. Training camp, if you will. With less than two months until the FIFA World Cup lands in Canada, we put together a workshop to demonstrate how timely and impactful PR, influencer and content creation can be leading up and during…
By Chris Dionne, Senior Account Director Started from the kitchen table, now we’re here. Fifteen years ago, I was a lucky intern who said yes to an opportunity without fully knowing where it would lead. What I did know was that I wanted to learn, work alongside smart people, and be part of something that…