By Dustin Pollack, Sr. Account Director Instagram is trying to come for YouTube’s lunch. But it’s not the first time. Earlier this week, Instagram announced that it would be introducing long-form video to the platform via a new format called Features that will allow users to upload videos up to 90 minutes long. The format…
By Jonathan Forani, Sr. Editorial and Media Strategist; and Dea Masotti Payne, Sr. Account Manager “What happened to Miss Independent?” Kelly Clarkson once sang. In 2026, Miss Independent got mad as hell. The original American Idol alleges a Brooklyn magic shop clerk “elevator eyed” her and refused to sell her an animatronic bird named Molly….
By Aneesha Singh, Account Director; and Angela-Gabriella Conte, Account Executive In Quebec, PR is more than just an encore. After a popular large-scale run in Toronto, Dr. Oetker’s Suprema: The Opera (and delicious frozen pizza) was headed to la belle province. The Toronto events had established a strong foundation at a larger scale, but Montreal called…
Social has a way of shifting quietly, then all at once. The North Strategic Social Trends Report takes a step back to look at the patterns shaping social media, from how content moves across platforms to how audiences decide what earns attention. Here’s our latest analysis: Brands are building social shows, not just social posts …
Trusted journalist relationships help brands earn authoritative coverage—the kind of independent content that AI search engines are more likely to cite. By Jessica Savage, CEO When I started in communications, public relations was built on relationships. It still is. In an era of AI-powered search, those relationships matter not only for earning meaningful coverage, but…
By Nicole Grant, Senior Vice President As the old saying goes, “there’s no such thing as bad publicity.” Or is there? After the last few weeks the teams behind two controversial sports ads might not agree. That phrase has never been entirely true and as any good PR pro will tell you, vetting for risk…
Social has a way of shifting quietly, then all at once. The North Strategic Social Trends Report takes a step back to look at the patterns shaping social media, from how content moves across platforms to how audiences decide what earns their attention. Here’s our latest analysis: Summer social media trends show reach and views…
By Rob Hogan, Vice President A few weeks ago, I stepped into a Humber College classroom instead of a meeting room or client’s office for an afternoon. It felt a bit like getting back to fundamentals. Training camp, if you will. With less than two months until the FIFA World Cup lands in Canada, we put together a workshop to demonstrate how timely and impactful PR, influencer and content creation can be leading up and during…
By Chris Dionne, Senior Account Director Started from the kitchen table, now we’re here. Fifteen years ago, I was a lucky intern who said yes to an opportunity without fully knowing where it would lead. What I did know was that I wanted to learn, work alongside smart people, and be part of something that…