– By Stephanie Silver, Vice President, Human Resources Employee Appreciation Day is a meaningful moment to pause, reflect, and say “thank you.” This year, our teams shared lunch, created an appreciation wall for teammates to publicly thank one another, and – leaning into the “back to analog” trend – our senior leadership team wrote handwritten…
– By Nicole Berman, Account Manager From Spotify Wrapped to the YouTube Recap, it seems like every social media app has a version of the user “year in review.” But since we can’t yet mine everyone’s personal algorithm for the specific trends that surfaced the most for each of us in 2025, this is what…
– By Sarah Stewart-Browne, President At North, we believe that the best ideas and stories don’t sit still. They move, connect, and travel. That’s why our teams develop campaigns that inspire emotion and action, work that resonates with audiences across channels and regions. The context in which we do this work is always changing. At…
– By Ciara Dalziel, Account Director Influencer marketing isn’t being replaced – it’s evolving. Working in influencer marketing, I’ve seen firsthand how quickly the landscape shifts. New platforms. New formats. New technologies. But despite all that change, one thing never does: people trust people. AI tools are rapidly expanding what creators and brands can do,…
– By Amy Yacoub, Senior Account Director In today’s fast-changing digital world, influencer marketing has become a powerful way for brands to connect authentically with audiences—but its rapid growth has also brought a tendency toward one-size-fits-all strategies. Real success in this space is increasingly tied to one thing: customization. Effective influencer marketing is strategic, intentional,…
– By Jessica Savage, CEO Bottom line: In a world of constant disruption, today’s communications leaders must learn and adapt at F1 speeds. This blog post explains how embedding a learning mindset—through clear expectations, bold leadership and purpose-driven development—empowers teams to navigate every turn. In today’s fast-moving world, the ability to learn is the ultimate…
By Hollie Shaw, Head of Editorial Services and Executive Strategy The boogeyman of modern editorial content writing is AI-generated misinformation — or even worse, downright fabrication. Who can forget the recent debacle at the Chicago Sun-Times, which published a summer reading list filled with a number of book titles that did not exist? The spectre…
– By Sarah Stewart-Browne, President; and Jonathan Forani, Sr. Editorial and Media Strategist Break out your maple syrup, hockey sticks and beaver plushies, the Canadian pride revival is here. Tariff drama incited by U.S. President Donald Trump has inadvertently inspired a surge in Canadian pride over recent months. The staying power of “elbows up” and…
– By Ciara Dalziel, Account Director In today’s shifting marketing landscape, brands can no longer rely on one-size-fits-all strategy—especially in Canada. Consumers are flocking to local businesses, and with the ongoing U.S. tariff war, economic nationalism is pushing this sentiment even further. To stand out, brands must embrace authentic Canadian storytelling, and influencer marketing is…
– By Fabiola Vani, Sr. Account Director; and Jonathan Forani, Sr. Editorial and Media Strategist Micro-Communities Became the New Powerhouse In 2025, brands finally embraced what audiences have known for years: trust lives in the niches. Instead of casting a wide net with broad creators, we tapped into hyper-specific communities. These voices may not command…