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Jonathan Forani

PR Interns
12 Questions with North Strategic’s PR Interns
 12 Questions with North Strategic’s PR Interns 1024 512 Jonathan Forani
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At North Strategic, our PR interns are like celebrities to us. That’s why we gave the Vogue treatment to this most recent duo, Kayla Ferns-Hackshaw and Yarin Gurevich, who just wrapped their exciting summer internships this week. But their time at North isn’t ending here. Recently, they took us on a tour of North’s new…

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Pro bono PR services
Our largest ever DE&I pro bono project: #BlackYouthCan
 Our largest ever DE&I pro bono project: #BlackYouthCan 1024 683 Jonathan Forani
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By Nicole Grant, Sr. Vice President — Today we launch Publicis Groupe Canada’s largest ever pro bono campaign, #BlackYouthCan in support of the CEE Centre for Young Black Professionals (“CEE” stands for Careers, Education, Empowerment). I’m proud of this team, the cause and the work. And I hope this creates real and lasting change on…

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PR in Quebec North Strategic
PR in Quebec is about adaptation, not translation
 PR in Quebec is about adaptation, not translation 1024 934 Jonathan Forani
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By Simon Langlois, Senior Account Manager, Montreal — If there is one sentence that I have repeated over and over during my years at North, it’s this: PR for the Quebec market is not about translation, it’s about adaptation. When presented with the added challenge of the French language in Quebec (and communities in other…

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North Strategic Toronto office
New Toronto office, same North Strategic
 New Toronto office, same North Strategic 1017 763 Jonathan Forani
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This summer, we’re turning over a new leaf – and opening new doors. While we said goodbye to our favourite parking attendants, eateries, and watering holes on King Street, North Strategic and Notch Video are excited to announce a new chapter: We have officially opened our new Toronto office at 111 Queen Street East. Just…

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PR agency Canada
5 ways North Strategic is doing PR differently
 5 ways North Strategic is doing PR differently 1024 682 Jonathan Forani
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By Jackie Dunham, Editorial and Media Strategist, and Jonathan Forani, Senior Editorial and Media Strategist — From media relations to public affairs to crisis management, public relations agencies provide a wide range of services to generate awareness and positive sentiment for their clients’ brands, products and services. But not all PR firms are created equal.…

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Meta Threads app
Should brands add Threads to the social channel mix?
 Should brands add Threads to the social channel mix? 1024 683 Jonathan Forani
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By Jean-Philippe Guay, Directeur de comptes, Montreal; Jonathan Forani, Senior Editorial and Media Strategist; and Nupur Abrol, Account Manager, Digital — Meta’s Threads app is no doubt the app of the moment, having clocked the fastest acquisition in social media history. But is the hype fading? As the dust settles on the app’s early days,…

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Meta Threads app
The Meta Threads app: Here to stay or DOA?
 The Meta Threads app: Here to stay or DOA? 1024 576 Jonathan Forani
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By Nupur Abrol, Account Manager, Digital; Jonathan Forani, Senior Editorial and Media Strategist; and Jean-Philippe Guay, Directeur de comptes, Montreal — New social networking apps pop up every year, but few have amassed the kind of attention that the new Meta Threads app has in just 48 hours. As of Friday morning, the Threads app…

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Working remotely
How working remotely in Guatemala shifted our mindset
 How working remotely in Guatemala shifted our mindset 766 495 Jonathan Forani
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By Marley Burnes, Account Coordinator, and Steph Grand, Account Manager with North Strategic — In the Guatemalan highlands taking calls and answering emails lakeside with volcanic mountain ranges as our Teams backdrop. This was the scene from our temporary office in March as Toronto drudged through the final days of winter. Not to brag. Like…

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Content Creators and Influencers
The Rise of Content Creators: Embracing a New Era in Digital Marketing
 The Rise of Content Creators: Embracing a New Era in Digital Marketing 1024 682 Jonathan Forani
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By Ashley Walsh, Senior Account Director, and Alexa Kelly, Account Manager — In the world of digital marketing, one thing is evident: we are currently witnessing the era of creators in full swing. The creator economy has experienced remarkable growth fueled by the emergence of new platforms and a shift in creative trends to “authentic”…

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AI in digital marketing
How AI is (and isn’t) changing digital marketing
 How AI is (and isn’t) changing digital marketing 1024 683 Jonathan Forani
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By Nupur Abrol, Account Manager, Digital Artificial intelligence (AI) is undoubtedly one of the biggest newsmakers of 2023 with its attention-grabbing content capabilities and visually stunning generative images. But for marketers, it’s less about evil chatbots, AI-generated interviews and Pixar characters. The true potential of AI lies in its ability to achieve an increase in…

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